El Universal reaches new audiences

Offering advertising slots on multiple platforms for the second consecutive year, daily newspaper El Universal continues to be a trendsetter in Venezuela. And now, the newspaper goes further by offering advertisers the opportunity to post ads on several web sites across Latin America, thanks to alliances with publishing groups Copesa, from Chile, and Clarín, from Argentina.

These partnerships open up the horizon of audiences advertisers can reach through El Universal's advertising network, which includes 36 websites of its own where ads can be posted, explained Rafael Bocaranda, the Marketing Manager, Advertisers Division, El Universal. The official launching of the new alliances is scheduled for November 6 in New York.

Domestically, El Universal is to launch in 2013 the publikanetwork.com advertising platform, which will cover a number of Venezuelan local media.

Another innovation El Universal is introducing in 2013 is the digital monitoring tool comScore, which allows assessment and profiling of users' consumption habits. Based on that information, sales executives would be able to advise advertisers on the most suitable advertising spots.