CARACAS, Wednesday April 01, 2009 | Update
On April 1st, 1909, daily newspaper "El Universal" was issued for the first time. At the head offices located in Sociedad a San Francisco, Number 6, major domestic, political, international, cultural, society, accident and crime reports were published in four pages, for two Venezuelan cents. The daily circulation went from 8,000 up to 8,500 copies in less than two months, and the newspaper led by poet Andrés Mata was favored by readers and advertisers altogether
In 1909, the newspaper's head offices were located at Sociedad a San Francisco, Number 6, downtown Caracas (Photo: Andrés Mata Foundation)
Daily newspaper El Universal was born with a daily
circulation of 8,000 copies and four pages in size on April
1st, 1909.
Run by poet Andrés Mata and with Andrés J. Vigas
as editor-in-chief, the newspaper provided political, national,
international, society, cultural, accident and crime information;
published short stories; supplied information on the arrival
and departure of ships at ports, and advertised the newest
products available in the local market.
In the first "Our Tribune," readers were promised a "free
space; free from any personal feeling; a slave only of the
duties voluntarily undertaken for the sake of our fellow citizens
in the wide scope of journalism which, when nobly accomplishes
its mission, is an effective talisman of redemption and breakthroughs,
as opposed to the despicable, backward factor whenever a writer
becomes indulgent."
"The journalistic work would lead nowhere, here or elsewhere,
if it fails to favor and ensure its effectiveness, freedom
of thought," added the first editorial.
The first major opening headline is "Constitutional reform.
People's initiative. The Castro's demise," an open letter
against the dictatorship of Cipriano Castro sent to the authorities
of La Victoria, central Aragua state.
Goods such as Las Tijeras soap ("the only one that does not
produce whitlows"); Swedish matches by J.M. Benitez; La India
chocolate; Victor gramophones; player pianos and typewriters
by Frank Maduro or the Compagnie Française's news were
advertised in that first edition.
The newspaper published at the premises of Sociedad a San
Francisco, Number 6, is a novelty in a semi-rural Caracas
in the first decade of the 20th Century. The Mata's and Vigas'
project was warmly welcome, to such an extent that its daily
circulation rose from 8,000 up to 8,500 copies in less than
two months.
And advertisers grew concomitantly with readers: the pioneers
were joined by Fama de Cuba cigarettes; the American Laundry;
Valentiner Behrens and Llyrol's phytine, and a medicine against
headache at the Botica del Corazón de Jesús, among
others.
On August 5th, when El Universal turned four months,
the Venezuelan Constitution was reformed to curtail the presidential
term to four years and legalize Juan Vicente Gómez's
office taken on November 1908.
Major news in the year include the conquest of the North
Pole by US Navy Commander Robert E. Peary, who hoisted his
country flag 100 meters from the polar milestone on April
6th. French adventurer Louis Blériot became, on July
26th, the first man who crossed the English Channel onboard
an airplane designed on his own, made of steel, fabrics and
bamboo. He flew from Dover to Calais in 37 minutes.

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