ESPACIO PUBLICITARIO
CARACAS, Monday May 16, 2011 | Update
 
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102nd Anniversary
Job interview begins online

Tramping round the whole town and going to and from to find a job is the past. Digitalization of social relations including the workplace in many ways- has meant the development of the business of job portals, which offer both vacancies in companies and skilled staff available to employers. Efficiency, speed, low costs, segmentation; all of them are key terms that explain how the massive use of the Internet has influenced the job market

ERNESTO J. TOVAR |  EL UNIVERSAL
Monday May 16, 2011  08:50 AM


Finding a job and hiring staff are two sides of the coin in the working area that require time and effort both to find the best human resources and a position in line with one's own expectations. In this regard, the more job opportunities, the more likely to hit on the right job. For that purpose, web portals on job opportunities have become powerful tools that speed up and enhance personnel recruitment and applications. Just by filling in some forms with personal, educational and professional data, looking and applying for one out of thousand available jobs on the Internet is upgraded and enriched.

Bytes instead of paper
Producing resumes in hard copy is out of date. Marisol Escalona, the Country Manager of Perfilnet (a web portal with more than 10 years of experience and over 700,000 resumes in its data base) explained that companies and individuals have realized that "with a single CV item they can choose among many profiles. And, by the same token, instead of delivering their CVs, people now enter corporate sites and send their resumes to those companies where their profiles are in line with what the companies are looking for."

Such a mechanism adds value to recruitment and this, undoubtedly, is highly appreciated by Human Resource Departments. Escalona comments that her work deals with "giving support at the first level of recruitment and selection. Companies which work with us maximize efficiency in the process. They count on digital screening for the criteria to be met in the vacancies." And websites also help improve the status of companies as "brands" or attractive workplaces, as they highlight assets which make the difference, such as the chances of professional growth, a goodwill corporation or a nice working environment.

For his part, Joan Ibarra, the Head of the Classifieds Employment Section at daily newspaper El Universal, is certain that "since their very beginning, web portals made a difference in looking for a job. The issue of resumes in hard copy that made you handle so many sheets of paper is history. On the web, job selection is easier, more effective and faster. Also, it is easier for applicants, as they can get further information on the computer."

How does it work?
Perfilnet's Marisol_Escalona explained that in light of a highly competitive job market, "a CV should be updated; you must be very careful with the information or image supplied."

On the web, "you can find a wide variety of offers, from technical or specialized positions, to shopkeepers and collectors. And this is not surprising because based on the Internet penetration -particularly Facebook- in Venezuela and in the socioeconomic lower classes, it is likely that some positions that could not be found on an Internet data base before; now, they can." In this way, portals have search portfolios for small, medium-size or large enterprises, according to their recruitment capacity.

"While the (Venezuelan) job market has been lately in a peculiar situation due to the country context, there are always vacancies. Offers have been recorded for more than 3,000 people. This shows that the tool is very successful and there are many chances of finding the talent," Escalona said.

For his part, the Head of the Classifieds Employment Section at El Universal specified that "some positions are the most offered: administrative positions, accountants, salesmen, information technology. These are the most active areas."

But also there are elementary jobs, such as cashiers or assistant accountants. "We can find offers ranging from managers up to secretaries or drivers. Sure enough, there is a very wide data base," Ibarra reasoned.

Technology development also results in an increasing demand of technical experts in selected information technology areas. Hence, according to Ibarra, "in the area of systems you can see a rise in the search for webmasters, developers or programmers."
etovar@eluniversal.com

Translated by Adrián Valera

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